About Us

About us

Who are we? We’re a global customer experience partner with our HQ in the Netherlands, and we rethink CX for brilliant brands.


Our vision

We help to grow customer spend and recommendation for lifestyle brands we love, fueled by fans of those brands working remotely to deliver global customer experience any time, anywhere, in any language.

Meet our team

Janet Lam

Data & Analytics Director

Rob van Herpen


Joep de Jong

Operations Director

Bart Boumeester

Digital Product Manager

Elif Tan

Legal Counsel

Sara Chick

Operations Director

Aaron Stafford


Gerardo Bono

Operations Manager

Marly Bijnen

HR Manager

Marcel Stroop

Sales Manager

Andrew Steijaert

Talent Acquisition Manager

Nick Pauli


Piet-Jan van Gerwen

QA, Learning & Development Manager

Miguel Afoichini

Operations Manager

Otto van Haaren


Our story so far

We founded 5CA in 1998 with a simple idea. We wanted to give customers the best experience wherever they were in the world, on any channel, in any language.

From our beginnings in Utrecht in The Netherlands, our adventures have taken us around the world, everywhere from Pakistan to Argentina. These days we’re still headquartered in Utrecht but we span the globe, working with some of the biggest lifestyle brands and employing nearly 40 nationalities across 90 countries through our pioneering work-from-home approach.

Culture beats everything

We’re fiercely proud of our culture. We believe that one of the clearest paths to a happy, engaged workforce is to create a fertile environment with the right conditions for them to build their own community. We plant the seeds, but our people grow the garden.

Our fans of brands can be based anywhere on the planet because they work from home, so they get a work/life balance they love, and our culture celebrates difference rather than squashes it. 

Whether they’re in the same office, or on different continents, we use a range of digital platforms to provide everyone with spaces where they can be social, share their stories, and celebrate their passions. Nothing stands in the way of forming lasting friendships and feeling like a part of something bigger.

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What we value

As a globally distributed company, it probably won’t be surprising to discover that 5CA is home to a wide range of diverse individuals. This isn’t an accident either, as we believe that a diverse and inclusive workplace plays a key role in our success.

As you might expect, at 5CA we have our five ‘C’ values (see what we did there?). These five values are an essential part of our identity, reminding us who we are where we came from, and as we grow they help us keep the soul of our company true to those values. 

We use our values to measure how well a potential candidate will fit into our family, to guide our thinking when we need to make complex decisions, and to ensure that our customers, clients and team know exactly where we stand. 

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We like quirky

We believe that embracing diversity is key to our success, making us a stronger, more innovative team. We believe that everyone has something unique to offer and that individuals deliver their best when they feel their best. So we tell everyone at 5CA to come as you are, be yourself, and celebrate your individuality. We like quirky, we like difference, and we like left-of-field, because diversity doesn’t divide us, it unites us.  Find out more

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Let's talk support

  • Stop struggling with multilingualWith our growing worldwide community of agents, we're able to hire any language you need.
  • Get up and running within weeksWe'll recruit, onboard, and train your new support team in record time.
  • Support provided by fans of your brandOur agents understand your customers, because they are your customers.

Reach out to our sales team and we’ll be in touch within a day.

Contact us